From TVByTheNumbers:
Adult Swim
Across August 2013 Week 2, Adult Swim’s Total Day Delivery ranked #1 on basic cable among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49. Compared to the same week in 2012, Total Day delivery increased by double-digit growth among all targeted adult demos – with adults 18-24 by 39%, adults 18-34 by 30%, adults 18-49 by 27%, men 18-24 by 57%, men 18-34 by 36% and men 18-49 by 25%.
Compared to the same week in 2012, Primetime delivery for Adult Swim also increased by strong double digits among adults 18-24 by 40%, adults 18-34 by 24%, adults 18-49 by 21%, men 18-24 by 57%, men 18-34 by 26% and men 18-49 by 18%.
Sunday night’s new season premiere of Aqua TV Show Show (12 a.m.) and Squidbillies (12:15 a.m.) both ranked #1 in their respective time periods among adults 18-34, 18-24 & 18-49 & men 18-34, 18-24 & 18-49. Both premieres increased by mostly double-digit growth across the board.
Thursday night’s new episodes of Adult Swim’s original live-action series Childrens Hospital (12 a.m.) andNTSF:SD:SUV:: (12:15 a.m.) ranked #1 in their respective time periods among adults 18-24 & 18-34 and men 18-24 & 18-34. Both premiere episodes increased by double and triple-digit growth – ranging between 10% and 115% – with adults 18-24 & 18-34 and men 18-24 & 18-34.
The Sunday night episode premiere of the animated series, Bob’s Burgers (11 p.m.) ranked #1 in its time period among adults 18-24 & 18-34 and all targeted men, while the Monday night premiere episode (10 p.m.) increased by double digits among all key adults & men vs. the same time period last year.
Saturday night’s premiere episodes of Bleach (12 a.m.) ranked #1 in its timeslot among adults 18-24 & men 18-24/18-34; Naruto (12:30 a.m.) ranked #1 in its timeslot among adults & men 18-24/18-34; One Piece (1 a.m.) ranked #1 in its timeslot among adults 18-34; Soul Eater (1:30 a.m.) ranked #1 with men 18-34 & 18-49; Sword Art Online (2 a.m.) also ranked #1 with all key adults and men. Overall, TOONAMI premieres increased by mostly double and triple-digits across the board vs. the same time period last year.
Adult Swim programming – including Family Guy, American Dad and Robot Chicken – accounted for 20 of the top 50 telecasts on basic cable for the week among adults 18-34, and 27 of the top 50 telecasts with men 18-34, both more than any other network.
