Adult Swim has had a good year in the ratings, with a 4-8% increase in the key demographics compared to last year. Adult Swim’s online video services also grew 4% since 2010.
Via TVbytheNumbers
Adult Swim claimed its most watched year ever in Total Day delivery with four key demos: adults 18-34 (542,000), adults 18-49 (756,000), men 18-34 (331,000), and men 18-49 (457,000).
Across 2011, Adult Swim ranked #1 among all basic cable for Total Day delivery of adults 18-34, adults 18-49, men 18-34 and men 18-49.
Compared to 2010, Adult Swim saw Total Day delivery increases between 4-8% across all key adult and male demos. Prime (9-11p) posted mostly double-digit gains with the same demos (9-16%).
Original series’ Aqua Unit Patrol Squad 1 (Sunday, 11:45p), Robot Chicken (Sunday,11:30p), Superjail (Sunday,12a), and Childrens Hospital (Thursday, 12a) ranked #1 in their respective timeslots with adults 18-34/18-49 and men 18-34 on basic cable, while Fullmetal Alchemist: Brotherhood (Saturday, 1a), and Kekkaishi (Sat., 12:30a) all ranked #1 in their time periods with men 18-34.
AdultSwim.com
Adult Swim Digital has averaged 2.6 Million monthly unique users year-to-date, up +4% from 2010.
To date in 2011, Adult Swim Digital has averaged over 23 Million videos streamed per month, with 26% of 2011 plays from the mobile Video App and from YouTube.
The Adult Swim Mobile Video App has averaged more than 3.2 Million video plays per month year-to-date. Downloads also continue to average more than 160,000 per month, resulting in over 1.6 million downloads since launch.
Games for AdultSwim.com have been a key driver of the site’s success, averaging 15 million monthly plays year-to-date, driven by the continued success of Robot Unicorn Attack and Hemp Tycoon both on the site and on Facebook.
