From TV by the Numbers:
Across the first week of April, Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adult and young men demos—adults 18-34, 18-49 & 18-24, as well as men 18-34, 18-49 & 18-24. Versus the same time period last year, the late-night network scored delivery gains among adults 18-34 (523,000/ up 7%), adults 18-24 (301,000/ up 20%), men 18-34 (307,000/ up 1%) and men 18-24 (179,000/ up 14%).
Sunday night’s presentation of the Adult Swim original series Loiter Squad (11:30 p.m.) ranked #1 in its time period among all adults (18-34, 18-49, 18-24) and men 18-34.
Adult Swim programming—including Family Guy, Robot Chicken, Loiter Squad, The Boondocks and American Dad—accounted for 21 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and more than half (26) of the top 50 among men 18-34, also more than any other network.
Certainly glad to see that new kid on the block, Loiter Squad is helping drive in the big numbers. Hopefully the trend continues.